ULTRA VIOLET, Pantone’s 2018 Colour of the Year
All the designers await an early December announcement from Pantone which sets a tone for next year. The choice for the 2018 Pantone Colour of The Year is ULTRAVIOLET 18-3838. The company stated that the colour represents “unpredictable times” and exploring the unexplored. A specific quote from Pantone Colour Institute’s Executive Director Leatrice Eiseman further explains the meaning behind Ultra Violet:
“We are in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come”.
The new year is the perfect time to launch the advertising campaigns, and a fresh colour like Ultra Violet will enhance the branding and marketing initiatives. Ultra Violet and its complimentary colours can add new life to a dated look. If you are not sure where to start when it comes to industrial graphics products, signage and displays, just visit our CONTACT US page to connect with MitoGraphics team.